Potomac Rapids FC

Deliverables: Logo | Identity | Guidelines

Founded by Steven and Scott Lee of HARD Lax, this youth soccer club brings a fresh identity rooted in tradition and community. The new brand features a timeless crest paired with a visual embodiment of the Potomac River—symbolizing the strength and unity of the DMV region.

The Logo

The challenge was to develop a brand identity that embodies the champion spirit of Potomac Rapids Football Club. Through a process of iteration and refinement, I translated themes of community, geography, and heritage into a cohesive visual language.

Below are some contenders that, while ultimately not selected, represent noteworthy creative explorations.