Liebe Brewery
Deliverables: Logo | Identity | Copy | Illustration | Animation
Celebrate Liebe with our adventurous beers inspired by the world’s natural wonders. Each brew is brought to life through location-based illustrations that make every sip unforgettable.
Take a journey through the Grand Canyon with 286 Miles of Peace, capturing the smooth, refreshing taste of Liebe Light Lager. Or embrace the boldness of Skip the Weekend, a rich and full-bodied expression of Cape Cod in winter.
Liebe is a self-initiated branding project focused on storytelling through branding and illustration. All work was concepted and created by me.
The Challenge
Liebe—which means love in German—represents my passion for travel, good food, and great beer. This fictional branding project is a tribute to those loves, blending storytelling, illustration, and craft beer into one imaginative concept.
Each beer in the Liebe series is inspired by a different natural wonder, with distinct beer styles paired to reflect the spirit and character of that landscape. One of the key challenges was to create clear differentiation between styles while ensuring that the natural wonder and the beer shared a unified identity—complementing each other in flavor, tone, and visual design.
To bring a playful voice to the project, the beer names are drawn from quirky or little-known facts about each location. For example, 286 Miles of Peace, a smooth and easy-drinking light lager, takes its name from a stretch of the Colorado River known for having limited cell coverage—a haven for those looking to disconnect and unwind in nature.
Travel, Love, Taste
At its heart, Liebe is grounded in three core values—travel, taste, and a sense of wonder. The travel motif is central: in the United States alone, there are 63 national parks, each with its own story to tell. For this project, I drew inspiration from three natural wonders to shape both the beer styles and the visual identity of the brand. These locations guided the design, tone, and even the names of each brew.
